IMPORTANCE OF DREAMS IN MLM

Hey friends!

Your “friendly neighborhood MLM fellow” is back with you all after a month-long break. In fact, I was on a comprehensive tour to the Tsunami affected Nicobar Group of Islands, here, in connection with the implementation of a Disaster Risk Reduction Awareness project assigned to me by an affiliate of the renowned NGO – “Save the Children”; and the internet connection is yet to be made available in those extensively restricted tribal areas. Hopefully, this scenario would stand altered in a couple of months’ time, as the agencies are working their guts out to ensure the availability of the net there.

(Those who are interested in learning more about the Andaman & Nicobar Islands, the wonderful location that I am talking about may visit my other blog – “ANDAMAN & NICOBAR - THE HISTORIC INDIAN CORAL ISLANDS” .)

Well, let’s get on with our subject of the day, now---

Define Your Dream

Buddies! Your most fundamental task as you begin your journey in the business of network marketing is to firmly establish what you desire to accomplish through your efforts.

Why are you going to do this?

What do you hope to achieve?

What is your purpose?

What is your “why”?

What would you desire to change about your lifestyle?

Where do you want to be in 2 years?

What is your vision of the future for yourself and for those you love?

What is your target?

What are you objectives?

What will you be running for?

There will be inconveniences. Why will you go through them?

There will be sacrifices. Why will you make them?

There will be obstacles. Why will you fight to overcome them?

In a nutshell, WHAT IS YOUR DREAM?

As you begin to create a picture of your future through your imagination, let’s agree on this principle: money cannot make you happy. Material goods will not bring fulfillment into your life. If you have a poor self-image, a Mercedes is not the solution. If you are selfish and friendless, a new boat is not what is missing in your life. On the other hand, you are not necessarily a more caring individual just because you cannot pay your bills. Being time or money poor doesn’t, in and of itself, make you a better person.

At the outset, let us agree you must establish priorities in your life. If the acquisition of “things” is your most important activity, you will never be at peace. But, if you develop your God-given talents, live a productive life, perform a vital service, order your priorities, contribute to the physical and spiritual prosperity of those with whom you come in contact and those in need, you will be at peace while you enjoy the result of your effort.

Let’s understand this, friends!

People are moved to action by the prospect of results.

What are the desired results that will move you?

What do you want?

This business of network marketing really works, but how will it benefit you?

People would like to create an additional income, a more substantial income, a more secure income, an income which can be ongoing. What do you want?

People want more time to be with the people they love, to do the things they enjoy most, to experience new places. What do you want?

People enjoy being recognized for their efforts, being a part of someone else’s success. People want less pressure, less regimentation, more freedom, more appreciation, less time on the job, work for themselves, more time for recreation and hobbies. What do you want?

People want to get out of debt, pay off their credit cards, their cars, their home. They want to be able to send their children to any school they would like to attend. What do you want? People want to travel throughout the country and world with their family and friends. People want to be free. What do you want? And more importantly, what will you give up to get what you want?

It seems the older we get, the harder it is for us to create a positive vision for our future. When we were younger, it seemed much easier for us to THINK BIG, to expect the best. Nothing could stop us. Has there been a change? Have we listened too long to those who have given up on what they could become? Have we become accustomed to just getting by?

Has it been a while since we have been truly challenged? Are we just a little afraid to reach out for what may appear to be beyond our grasp? Do we argue more for our limitations than we do for our possibilities? Have we lost faith in our ability to be more productive? Has the fear of failure become something very real in our lives? Are we far too concerned about what others might think? Have we become more complacent?

Well, the best selling book in history says that a man or woman without vision will perish. To remain stationary is to lose ground. The minutes, hours, days, weeks, months and years that are wasted in our lives are those spent with no purpose. The time we spend running in place in our lives bears no fruit. If success can be defined as the progressive realization of a worthwhile goal or dream, what is your dream?

Define “WHY” you are building your business of MLM. Be specific. Project yourself five years into the future.

How will your life be different because you decided to experience a few inconveniences in the present to build your future?

Where will you be living?

What will be the size of your house?

Will it be on the lake?

Will it have a pool?

Where will you be going on vacation?

What kind of car will you be driving?

How much will you be donating to your church or favorite charity?

Would you like to have a second home? Where will it be?

Would you like to learn how to fly?

What will you be doing with your time now that you don’t work for anyone else?

Would you enjoy shopping in your favorite mall or, may be, New York without having to worry about how much you spend?

Can you imagine having no bills that you can’t pay?

How would it feel to achieve your financial goals and dreams?

How would it feel to be free? How would it feel to know that you helped some friends gain their economic freedom?

How would it feel if you never had to worry about money again?

How would it feel to know that your life has really made a difference?

How would it feel to realize that there is no way you can repay all the love that you have received?

How would it feel to be free?

These, my friends, are only a few of the possibilities. What do you want? Take it rank seriously. If you take a dwarfish attitude towards your business, you can’t expect big returns. If the large rewards are beyond your imagination at this time, then focus on whatever you can believe in for you. As you attain some of your smaller objectives, your confidence in your own abilities to achieve will grow and you will begin to aim higher, gradually.

"BILL GATES' SON-IN-LAW" - DIRECT MARKETING & ADVERTISEMENT POLICY

“Bill Gates’ Son-in-Law”

Father: “I want you to marry a girl of my choice.”

Son: “I will choose my own bride!”

Father: “But the girl is Bill Gates’ daughter.”

Son: “Well, in that case……… Ok.”

Next- Father approaches Bill Gates.

Father: “I have a husband for your daughter.”

Bill Gates: “But my daughter is too young to marry!”

Father: “But this young man is a Vice President of the World Bank.”

Bill Gates: “Ah, in that case……. Ok.”

Finally Father goes to see the President of the World Bank.

Father: “I have a young man to be recommended as a vice-president.”

President: “But I already have more vice-presidents than I need!”

Father: “But this young man is Bill Gates’ son-in-law.”

President: “Ah, in that case…….. Ok.”

This is how business is done!

Well, this is one of the most amusing jokes that I often use as an effective example of smartness in business while speaking in my Seminars/business meetings. A businessman, especially a Multi Level Marketing (MLM) Networker/Distributor has a very basic lesson to learn from this joke.

It’s very important for a businessman to understand the demand for various products in the market. What people want? What are their requirements? What’s in and what’s out? What’s the latest talk of the town? One has to keep abreast of the changing tastes and the changing lifestyles of the people, as well.

The next point to ponder over is how you can relate your product to these demands/requirements. In a nutshell, it’s all about dynamic, shrewd, innovative and smart way of marketing and advertising your product in the market. You would be able to sell your product like hot cakes without qualms, once you have mastered the art of innovative and aggressive marketing.

This joke also reminds me of a rather unorthodox doctrine often practiced and preached by one of my highly respected seniors in Direct Marketing – Mr. Satyajit Mukherji, who was the Senior Divisional Sales Manager at Eureka Forbes Ltd at Kolkata (then, Calcutta) in the year 1990, where I was selling ‘Euro Air’ Air Purifiers, door-to-door. And that is – THE THREE ‘C’s IN MARKETING – “CONVINCE, CONFUSE AND CORRUPT”, that can be used to one’s advantage while marketing a product to a customer, though not necessarily in that order always. And believe me; it works, like it worked fantastically for the Father in the joke.

LIVES & ACHIEVEMENTS OF GREAT PEOPLE - Indian, Bollywood Music, Queen of Playback - "LATA MANGESHKAR"

The lives and achievements of great people from various fields have been a very strong source of motivation the world over. Since the beginning of this blog, I’ve been writing about the various great people whose lives and achievements have left an indelible mark on the mindset of the success-seeker.

Today, I am writing a concise but potent piece of motivation appreciating and saluting the most inspiring life and peerless achievements of one such great icon of hard earned success, superior living and excellence. Hope you find it highly useful for yourself and your peers. Read on…

At 5, starts learning classical music from father. At 12, on the 8th day of her father’s death, acts and sings in a Marathi film to support the family. First film song at 13, which was never used. Records first Bollywood song at 18. Wins first Filmfare at 29. 11 years later, decides to stay away. To give others a chance! Wins the Padma Bhushan in 1969. In 1974, becomes first Indian to perform at London’s Royal Albert Hall. Who declare her voice the world’s “most perfect”. In the same year, enters Guinness Book of World Records. Wins the Dada Saheb Phalke Award in 1989. The Padma Vibhushan in 1999. And in 2001, the nation’s highest civilian honour, The Bharat Ratna. Latabai Mangeshkar. A voice that transcends genres. And generations. As she croons, a nation swoons. And when she weeps, so does a billion hearts.

If you haven’t read my earlier posts on Motivation about the lives and achievements of great people like Sir Charles Spencer Chaplin, Dr. APJ Abdul Kalam, Henry Ford, Alexander- the Great, Dr. Varghese Kurien and others, and would like to read them, now, Click Here .

Role of Human Psychology In MLM

ROLE OF HUMAN PSYCHOLOGY IN MLM

The amazing business of MLM is all about dealing with people. It’s about meeting people, interacting with people, learning from and teaching the people, convincing people, motivating people, reasoning with people, and above all, managing people to build, lead and expand a successful organization of MLM under your belt. This business is essentially about inspiring people to strive to materialize their dreams and ambitions with the help of the truly fruitful business opportunity that they are equipped with in the form of MLM. In a nutshell, this business is about human psychology and its intricacies.

Hence, one of the most important traits that are required to succeed in Multi Level Marketing is a practical understanding of the human psychology. In fact, it is indispensable if one is serious about making a career out of MLM and really making it big, and for part timers too, a little knack of understanding the way the human brain acts and reacts is a must for achieving the desired results in this immensely rewarding yet highly competitive business.

In order to understand, explore and learn about this fundamental phenomenon comprehensively, we, at Zillion 2^nd Innings initiate a series of significant related topics, herewith, wherein the readers/users are welcome to post their comments/articles on the different aspects of the subject being analyzed i.e. the ROLE OF HUMAN PSYCHOLOGY IN MLM. The selected comments/articles would be published in this Blog together with the name of the author.

To start with, let us take a look at a very basic form of amusing yet highly educative comparison between a young boy and a young girl’s psychology, which often outwits a trained psychologist by its very practical nature. Go through the following pictorial analysis:

Now, go through the Girl’s mind:

The obvious conclusion that one can arrive at would be that there is a great deal of difference between how a young boy and a young girl’s mind react to each other. No two brains are similar. Hence, people often react differently to a given situation. They may agree with one point but be at loggerheads with the other. The very human nature is the basis of this profound study on human psychology. It’s not due to the difference in the two sexes, but due to the difference in the two minds that a boy’s actions and reactions are typically straightforward in contrast with that of a girl.

Hence, it’s important to understand the situational behavior of the people with different mindsets. Observe the following example carefully:

THE STORY OF 4 PEOPLE (Everybody, Somebody, Anybody, Nobody) There was an important job to be done and Everybody was asked to do it. Everybody was sure Somebody would do it. Anybody could have done it, but Nobody did it. Somebody got angry about it, but it was Everybody’s job. Everybody thought Anybody could do it, but Nobody realized that Everybody would not do it. It ended up that Everybody blamed Somebody when actually Nobody asked Anybody.

Everybody has his/her own point of view and a different attitude towards things. It’s very human for people to love being in COMFORT and ease. In fact, that’s what everybody works hard for. Hence, shouldering responsibility and to lead by example is the trait of the rare breed. And ironically, that rare breed is the one that is most likely to view things with a positive attitude and, hence, most likely to succeed. Nobody likes to work hard yet everybody has to do exactly the same in order to achieve what he/she wants.

Hence, it is a very fundamental lesson that since people love comfort, you show them how to achieve the same with the least amount of effort. And that can be done not by WORKING HARD (they hate it) but by WORKING SMART with the help of the much tried and tested business of MLM.

Picture source: Funtoosh.com

10 TIPS TO CHOOSE YOUR CUSTOMER IN MLM

1. CHOOSE THOSE WHO WANT TO CHANGE.
People who are complacent in their present life style are not your customers.

2. PEOPLE WHO HAVE NEEDS.
Believe me, even a millionaire has needs; don’t commit the mistake of excluding him.

3. PEOPLE WHOM YOU LIKE AND VICE-VERSA.
They will form a well-knit team because of built-in mutual trust and liking.

4. NOT TOO YOUNG, NOT TOO OLD.
Too young are not paid heed to; too old hardly want to change.

5. PEOPLE WHO ARE RESPONSIBLE.
People always having excuses for failing an appointment are the worst of customers.

6. PEOPLE WHO ARE ACCOUNTABLE.
Those who never fail to keep commitments will be your strongest team members.

7. PEOPLE WHO ARE SUCCESSFUL IN LIFE.
They have a very high degree of confidence to get difficult things done.

8. PEOPLE WITH GOOD CONTACTS.
They can have a ready team, while others have to toil to make one.

9. PEOPLE WHO ARE TRUSTWORTHY.
Those who are not, any proposal from them will be frowned upon to be a scam.

10. JUST ANYBODY, OTHERWISE UNASSUMING.
Probe any stranger; he may become the brightest of your team members.

FREE TUTORIAL SECTION

8 Cardinal Steps to Go Direct

(a) Show the plan (Success is directly proportional to the no. of plans shown)
(b) Listen to recommended tapes for updating knowledge, inspiration & motivation.
(c) Read any book on Positive Mental Attitude (PMA) or People Skills, at least, for 15 minutes every night before going to bed.
(d) Attend all Business Meetings, Training sessions/functions/associations as recommended by the Up-line.
(e) Be 100% loyal in using products from your own business.
(f) Develop a customer base too.
(g) Be Teachable; maintain a counseling mode with your growing Up-line.
(h) Be accountable.

SIGNIFICANCE OF GOAL-SETTING

Possibly, more than any other type of business, MLM stresses the absolute necessity of setting GOALS. It has been reported by Harvard University that only 10% of the population ever establish Goals in their minds and only 3% actually write them down. The 3% who put their goals in writing, far out distance the other 97% in getting what they want out of their lives.

Ask yourself, what you want to achieve as a result of your MLM business. Do you want to add an extension to your home, or buy a new house or car? Are you saving for special vacations or your children’s college education? Do you want to make investments so that you will become basically independent? Setting REALISTIC GOALS is a very mentally tiring activity and not as easy as it sounds. But, it is absolutely necessary if you are to succeed in MLM (or any other business, for that matter).

SMALL INVESTMENTS COME IN HANDY

You must also expect to invest some money. You must have sales aid and you should have enough products to sell to your distributors, as soon as you sponsor them. Having products on hand often encourages people to immediately begin looking for potential downline distributors. You may also want to place ads and/or make direct mailings to look for distributors. But, whatever you spend, the investment does not even begin to approach the smallest amount of capital needed to get started in a conventional business.

Be aware that you will face disappointment and discouragement along the way. You will be enthusiastic and excited about the financial independence which MLM offers and you will expect everyone you speak to, to feel the same way. Unfortunately, they won’t. Many people may accuse you of having gone crazy. They may laugh at you or crack jokes at your expense. They may even become angry. The anger is usually connected with the fear that you really might have something good and might become wealthy, while they remain in the same financial position, they are in right now. In order to reach your goals in Multi Level Marketing (or any other business), you must be willing to move on and move ahead, even if it means leaving some of your old friends behind.

THE OMNIPOTENT “YOU”

The biggest and most important factor that you bring to your MLM business is YOU- Your Personality, your knowledge of the company and the products plus your enthusiasm and desire to be a WINNER. All MLM companies encourage their distributors to purchase MOTIVATIONAL BOOKS AND TAPES. I highly recommend this not only for MLM people, but for anyone who wants to succeed in any business- or in life for that matter. When things do not go right, when the prospect you expected doesn’t join, when there are delays in orders etc., your mental attitude may become negative. “Feeding your mind” with positive books and tapes and associating with people who are supportive and “up”, will help you get back on the positive track, again.

MULTI LEVEL MARKETING is not for everyone. Before you commit yourself, do enough homework to decide if it’s for you. If you come to a positive conclusion on this point, get out your PROSPECT LIST, your GOAL SHEET, your books and tapes; add onto your enthusiasm and
GO FOR IT…!


“ ARISE, AWAKE AND STOP NOT, TILL THE GOAL IS REACHED ”
--Swami Vivekananda

ROLE OF PRODUCT IN MLM

The most COMMON MISTAKE that most MLM distributors often commit is underestimating the role of product in MLM. Most people land up thinking that the product sales can be done without and that sponsoring people alone can earn them better dividends.

The factual requirement is that PRODUCT must be moved. MLM is not a chain letter concept. You and your downline must tell people about the product line and why they should want to use these products for themselves and how by sponsoring enough people they too can earn a great deal of money. Due to the peculiarities of human nature, however, you usually have to sponsor fifteen or twenty people to find three or four good ones. The rest fade away with inertia within a short time unless you contact and motivate them constantly- and even then, a good percentage will still drop out.

Unfortunately, many people are jumping on the MLM bandwagon without the remotest idea of what they are getting involved in. just as in any business, you have to know how to play the game. There is a way to win and a way to lose. There is, however, no free lunch. People, who make it in multilevel, must put forth effort, energy and concentration to build their organization. The difference between MLM and conventional marketing techniques is that often in just a few years a successful downline will do most of the work for you and you can “retire”. Howzaaattt…..!!! Great! Isn’t it?

HOW TO START?

Once you decide that you are interested in MLM, there are several things you need to do. First, you must do some research on the company you are considering joining. There are thousands of MLM companies, if not lakhs and the number is growing by every passing quarter or so. Though the majority are honest and reliable and have excellent products, many of them will be out of business because of poor financing or inexperienced management. Unless you are among the three percent of the population who enjoy selling, you will want to represent a product line that will literally, sell itself.

FOLLOW THESE STEPS:

1. Ask yourself, if the product line is the one that you will use.

2. Find out if the company has good financial backing. This is a major factor and it is a major reason why MLM companies fail. Find out the name of the company bank and the organizations and associations it belongs to.

3. Also check the top management. What’s their background? How long have they been involved in MLM? How successful have they been? Much of this information is available through the MLM “grapevine”- other MLMers.

4. The company you want to join should be a progressive one. This is where the real ground floor opportunities exist. The company should make it easy for you to participate. Products should be shipped directly to each distributor so that you do not have to carry inventory except for yourself and your personal retail customers.
There should be a minimum of paper work- computers are omnipresent in this age of cyber world, and should be used to do all of your paper shuttling for you, and pay all commissions and bonuses directly to each distributor.

5. Carefully check the MARKETING PLAN. Generally, you want bonuses to be paid on, at least, four or more levels. Usually, the easier the Plan is to understand, the better it is. You also want to evaluate it to make sure that you don’t have to maintain impossible quotas in order to receive good bonus cheques.

6. Look at the company’s sales aids and literature. Successful, progressive companies represent themselves in print with the same image they want to project, in person.

7. The company should require little or no investment in order for you to get started. However, if you want to be successful, plan on buying a distributor kit and sales aid. Without these, you won’t have company and product knowledge or anything to show people whom you want to sponsor.

Finally, see if you can determine the philosophy that guides the company. How committed are they to the success of their distributors? The basis of MLM sales is many people moving small amounts of merchandise. If the company is not concerned about the “little” distributor, it is not the company for you.

Once you have chosen the company, stay there! One of the worst things new MLMers do is attempt to become distributors for several companies at the same time. Don’t fall into this trap of dissipating the primary focus of your concentration. Nor do you want to become part of the “MLM Club of the Month” by switching from company to company looking for more “greener grass”.

PROSPECTING & SPONSORING

Now, that you have joined the company of your choice, after reassuring yourself about the company’s stature and standard, the next thing you need to know is how and whom to approach/contact for sponsoring some distributors for your organization. Well! The process and method of doing exactly that is known as PROSPECTING. Here’s how to do it:

MAKE A PROSPECT LIST

This should include everyone you know, plus new people you come in contact with. You should be adding to the list constantly. Eventually, you will narrow it down, but right now, just write down names. This stimulates your mind to keep thinking of more and more people- many of whom will be suitable prospects. Your list should include family members, friends, co-workers, acquaintances, shopkeepers, people in the same business as you, people you meet at a party, your doctor, your mail person, car mechanic, people you buy from or sell to, the waitress/waiter at the restaurant where you have lunch- everyone. However, not every prospect will be a suitable candidate for you downline. The ones you actually want in your organization need to be enthusiastic with POSITIVE ATTITUDES. You want people who expect to work for their success- not those who will wait for success to come to them. You don’t necessarily want “sales people” types. The most important thing that anyone can bring to your organization is their desire to have more out of life and their belief that this opportunity is their opportunity.

You want people who are eager to learn about the company and the Marketing Plan, people who ask a lot of questions. You don’t want those who you have to convince and cajole to join. They won’t do any work and will drain your energy. When you sponsor people who are motivated and excited, help them as much as you can. You’ll also notice that these people will appreciate your attention. When you call to find out how they are doing, they know you are interested in them. The people, who are not going to make it in MLM, will let you know that you are nagging and bothering them with your phone calls and visits. It is a mistake to try to indiscriminately, sponsor everyone you know. You need only four or five solid people. That means you should sponsor people who will commit themselves to carry out the program. And, of course, they must teach their people to do exactly the same. Duplicating yourself will help your generations in the business, succeed, thereby, helping you accomplish your GOALS, as well.

MLM- THE CONCEPT

Up to now, we have been talking about everything that MLM is not.

What exactly, then, MLM is?

It starts with a manufacturer who has a product line that it wishes to market to consumers. The main reason new companies choose to use MLM is that it usually costs millions of dollars/rupees of marketing expense to introduce a new product. And even then, the results may be disappointing because the competition for consumer dollars/rupees is so great.

Compared to conventional advertising and promotion, it costs a small fraction to introduce a product line through MLM. This means that start up costs are considerably reduced, and more money can be allocated to research and development. As a result, MLM products are generally, of excellent quality.

The concept is simple. An MLM company chooses a nucleus of enthusiastic people in key areas across the country to learn about the product and the business opportunity it represents. The company, then, depends on these people to literally
“ SPREAD THE WORD ”. Of course, there has to be motivation for these original “Sponsors” to become disciples for the company and its product(s).

{The motivation is that it is a well known fact that the people who introduce an MLM company into an area, have a good chance of making a great deal of money- provided, of course, that the company is stable.}

The company provides you as an individual, an opportunity to build an organization (sometimes referred to as your “downline”) by sponsoring four or five committed people who will also “reproduce” themselves by sponsoring another four or five equally committed people. This continues for four, five, six and even seven “levels” in some companies. Sponsoring a person in your MLM organization means that you bring them into the organization as Distributors of the product. The key to making huge sums of money is that you collect commissions and bonuses for the products sold by everyone you bring into your organization plus the people they sponsor.

A little arithmetic will tell you that after five “levels” of four people each (as per basic plans), your organization, theoretically, can contain as many as 1,024 people at the fifth level itself, following the pattern of (4x4)- 16 people on the second level and (4x16)- 64 people on the third level etc.

If you feel like tossing this aside as being ridiculous or impossible- don’t! I have personally met people earning $ 50,000 to $ 100,000 a month (Yesss- I said MONTH) and even more! In many cases, they have been able to earn five figures monthly within one year of joining an MLM company. In INDIA, as well, I have, personally met people earning Crores of rupees from an MLM business. I don’t know of any other type of business that offers this potential. Do you? MLM seems to be the great economic leveler. Some of the biggest earners are unsophisticated, non-business people. In fact, some of them never finished High School. In India, I’ve seen completely uneducated (“angutha-chhaap”, as it is called in Hindi) people earning more than 2-3 Lakhs rupees a month. Most of them had little or no money to start their business when they began in Multi Level Marketing, even in the West. Believe me, friends, I have really seen lives changing overnight, thanks to the revolutionary and miraculously powerful business of MLM.

Where Do MLM Companies Pay the Distributors From?

The key to these earnings is the fact that MLM companies save the usual fifty or more percent of gross income that conventional firms continuously spend on marketing. This money is, therefore, available to pass on to Distributors in the form of commissions and bonuses. Very little or no advertising is done by the MLM companies, although individual distributors may advertise on their own for other distributors and/or retail customers. Distributor kits, sales aids and literature, product packing plus cost of traveling to the key areas for opening seminars and training programs are the major marketing expenses- and even these expenses are borne by the distributor network.

INFERENCE

THE BOTTOM-LINE OM MLM IS THAT IT WORKS. The concept is so simple that many intelligent people find it difficult to accept and wind up considering it a fraud or scam. However, one of the truths about MLM is that it is simple, but NOT EASY. Your network of contacts is the name of the game. MLM is a people business. MLMers call it “sharing” the product and the opportunity. Another very appropriate name for MLM is NETWORK MARKETING because it is through one’s own business and personal network of people that an organization is built. If you know people who believe in you or in the company you represent, and the products it sells, and they are ready to commit themselves to becoming distributors, you could be on your way to a fortune. The key is to be absolutely sure that they are committed to buying the product and finding other good people to sponsor- which is exactly what you must do.

MULTI-PLEX EARNING POWER

Of late, MLM BUSINESSES HAVE BEEN DECLARING BANKRUPTCY almost as fast as new companies emerge. Some people swear that MLM is the answer to their prayers- the American dream come true. Others, when talking about MLM, simply swear- What is this phenomenon that is sweeping the country? Is it the road to riches, or a get-rich-quick scheme? Is it an easy way to make money, or a frustrating time consuming fiasco? Most important- is there a place for you in MLM?

Let’s take a closer look at this innovative form of business and see how it differs from the more conventional ones. MLM is really, not an industry in the same way that steel, construction, computers or video are industries. Rather, it is a marketing concept which can be applied to almost any consumer product or service.

MLM takes advantage of what has been termed MULTI-PLEX INCOME. Everyone is familiar with LINEAR INCOME- you work one day ad get paid a day’s wages or one week for a week’s salary etc; you sew one dress and get paid for that one piece. Certain businesses and professions offer the opportunity to earn tremendous linear incomes including the FILM INDUSTRY and the legal and medical professions. But most linear income positions provide only limited opportunities for acquiring any great amount of wealth. RESIDUAL INCOME is another well known method of earning money. It is the prime income earning source in the INSURANCE INDUSTRY, where a sales person earns income this year from policies sold in the past years. If he/she has enough policies coming due annually, an insurance agent can build a substantial income base to add to current year commissions. Song writers, record artists, TV actors, and authors also earn residual incomes.

Multi-Plex Income, however, takes advantage of the efforts of others to make money for you; it is similar to the way many major corporations earn their income. They rely on the efforts of a network of independent distributors. The manufacturer has no investment in the distributor network other than paying the staff necessary to deal with the network. The MAJOR DIFFERENCE between Multi-Plex earning power, the way it is applied by corporations and the way it is applied by the MLM sponsors is that the corporation must usually back up its distributor network with a considerable number of advertising dollars/rupees.

NETWORK MARKETING (MLM)- AN INTRODUCTION

The newest and one of the most exciting trends in business today, is Multi Level Marketing or Network Marketing. Make no mistake about it- this is not a fad, nor is it an illegal pyramid or chain letter scheme. It is a big business offering more opportunity for wealth to more people than any other form of business. There are some 800,000 millionaires in the United States today and thirty five percent of them made their fortune in the last ten years in Multilevel Marketing.

Multilevel marketing (also known as MLM) has finally gained respectability, not only in the West, but also in a major portion of the developing countries, including a rapidly burgeoning economic giant like India. It is being taught in Harvard Business School, and both Stanford Research and the Wall Street Journal have stated that between 65% and 85% of all goods and services will be sold through multilevel methods by the end of the first decade of the 21st century. This is a multibillion dollar industry. The “grand-daddy” of MLM, Amway, declared over a billion dollars of sales, as early as 1980 and a relative newcomer, Mary Kay Cosmetics grossed over six hundred million in 1982.

Almost every product you can buy in a store can be bought through MLM, or will be available soon. This includes vitamins, diet foods, aloe vera products, cosmetics and cleaning supplies, which are among the most popular MLM lines. You can also buy books, magazines, art work, purses, luggage, clothing, stationery and many types of foods. The list goes on and on and the numbers grow almost daily. More millionaires have been created in the last two and a half decades through MLM than any other form of business.

In India, as well, companies like Amway, Eezeebiz, Modicare, Conybio, Free India Concepts (FIC), Pioneer, and Oriflame, Herbalife, Right Concept of Marketing (RCM) to name a few out of more than 2,000 MLM companies that ventured, minted multi billions. The period between 1998 and 2006 has been the heyday for MLM in India. During this period, many Indian companies created a niche for themselves in the world of MLM, and a sizeable number of them registered gargantuan proportions of success and multi bucks.

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[SURESHOT SOLUTIONS to common problems in MLM business to follow next. You are invited to post your questions or problems. Our Professional Experts will answer your queries, on the basis of their own personal, practical experiences. Our Experts are Top Level Achievers of different MLMs in India]
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