"BILL GATES' SON-IN-LAW" - DIRECT MARKETING & ADVERTISEMENT POLICY

“Bill Gates’ Son-in-Law”

Father: “I want you to marry a girl of my choice.”

Son: “I will choose my own bride!”

Father: “But the girl is Bill Gates’ daughter.”

Son: “Well, in that case……… Ok.”

Next- Father approaches Bill Gates.

Father: “I have a husband for your daughter.”

Bill Gates: “But my daughter is too young to marry!”

Father: “But this young man is a Vice President of the World Bank.”

Bill Gates: “Ah, in that case……. Ok.”

Finally Father goes to see the President of the World Bank.

Father: “I have a young man to be recommended as a vice-president.”

President: “But I already have more vice-presidents than I need!”

Father: “But this young man is Bill Gates’ son-in-law.”

President: “Ah, in that case…….. Ok.”

This is how business is done!

Well, this is one of the most amusing jokes that I often use as an effective example of smartness in business while speaking in my Seminars/business meetings. A businessman, especially a Multi Level Marketing (MLM) Networker/Distributor has a very basic lesson to learn from this joke.

It’s very important for a businessman to understand the demand for various products in the market. What people want? What are their requirements? What’s in and what’s out? What’s the latest talk of the town? One has to keep abreast of the changing tastes and the changing lifestyles of the people, as well.

The next point to ponder over is how you can relate your product to these demands/requirements. In a nutshell, it’s all about dynamic, shrewd, innovative and smart way of marketing and advertising your product in the market. You would be able to sell your product like hot cakes without qualms, once you have mastered the art of innovative and aggressive marketing.

This joke also reminds me of a rather unorthodox doctrine often practiced and preached by one of my highly respected seniors in Direct Marketing – Mr. Satyajit Mukherji, who was the Senior Divisional Sales Manager at Eureka Forbes Ltd at Kolkata (then, Calcutta) in the year 1990, where I was selling ‘Euro Air’ Air Purifiers, door-to-door. And that is – THE THREE ‘C’s IN MARKETING – “CONVINCE, CONFUSE AND CORRUPT”, that can be used to one’s advantage while marketing a product to a customer, though not necessarily in that order always. And believe me; it works, like it worked fantastically for the Father in the joke.

"FREE WEB 2.0 INTERNET UPGRADE" - SPANKING NEW OPPORTUNITY

"A SPANKING NEW EARNING OPPORTUNITY THAT'S THE TALK OF THE TOWN"

"This new FULL INTERNET UPGRADE technology that is about to upgrade THE ENTIRE INTERNET to Web 2.0 standards and IT'S FREE! FULL Social Networking functionality on EVERY WEBSITE on the internet with a click of a button.

This is going to change the entire Internet OVERNIGHT...They say !

Plus, they are giving away ONE MILLION DOLLARS to spread the word about it - and you can get a share for helping - NO COST!"

Check it out at:
http://www.mywebtoo.com/mrglad

Let me know what you think or if you have any questions.

They say that this is one opportunity with the help of which one can make a fortune by taking advantage of what experts are calling the NEXT Google! Now, that really gets to one..

Well ! I suggest, you go to the website and check it out by yourself and make the most of the opportunity on
offer.

"FACT: Simply sharing the email provided in the members' area with everyone you can and pasting your URL everywhere possible will generate free sign-ups - it works...look at the numbers!

Question: Is this real?

Answer: Yes. Our technology partners who are building the Web 2.0 Upgrade built key component systems for Skype as well as have completed work for AOL, IBM, Intel, T-Mobil, infoSpace and many other well-known companies - the technology is solid and VERY Exciting!"

You must have seen Banners like these going around spreading across the Internet, of late. This does seem to be a highly revolutionary, promising and fruitful opportunity that one can make use of the pay dirt. We wish you the Best of Luck!!! GO GET IT...

EARN HEFTY POCKET MONEY BY E-TUTORING

There’s a new way to earn as you learn. If you are a student of math or science and have decent communication skills, you can make up to Rs. 17,000 a month e-tutoring kids in America and Europe. Educational Process Outsourcing (EPO) is enabling over 100 Delhi students make handsome dividends from a few hours spent answering queries and clearing doubts. Manya Education Private Limited, an e-tutoring firm, recently began campus recruitment in IIT-Delhi, Delhi University and Jamia Millia Islamia.

Academically strong students from the Sciences stream were selected and trained for a month. The e-tutoring model requires these student-teachers to log on to a chat-based software and answer queries from students in the US and Europe.

For an average four-hour session, they earn between Rs. 12,000 and Rs. 17,000, depending on competency. Varun Thakur, a Chemistry (Honours) student, is back from office in time for classes in Venkateswara College, after four hours spent interacting with American students in grades IX to XII. “E-Tutoring is exciting. I work from 3.30 am to 7.30 am and am back home before classes. The courses in the US are the same as ours. The only difference is the teaching methodology,” says Thakur. Beginning with Math, Physics and Chemistry, Manya Education plans to include social sciences lessons. The teaching fraternity has welcomed the initiative. “E-tutoring is a great option for bright students with a good grasp over their subjects,” said Rihan Khan Suri, placement officer, Jamia Millia Islamia.

News Source: The Daily Telegrams, Port Blair

SIGNIFICANCE OF GOAL-SETTING

Possibly, more than any other type of business, MLM stresses the absolute necessity of setting GOALS. It has been reported by Harvard University that only 10% of the population ever establish Goals in their minds and only 3% actually write them down. The 3% who put their goals in writing, far out distance the other 97% in getting what they want out of their lives.

Ask yourself, what you want to achieve as a result of your MLM business. Do you want to add an extension to your home, or buy a new house or car? Are you saving for special vacations or your children’s college education? Do you want to make investments so that you will become basically independent? Setting REALISTIC GOALS is a very mentally tiring activity and not as easy as it sounds. But, it is absolutely necessary if you are to succeed in MLM (or any other business, for that matter).

SMALL INVESTMENTS COME IN HANDY

You must also expect to invest some money. You must have sales aid and you should have enough products to sell to your distributors, as soon as you sponsor them. Having products on hand often encourages people to immediately begin looking for potential downline distributors. You may also want to place ads and/or make direct mailings to look for distributors. But, whatever you spend, the investment does not even begin to approach the smallest amount of capital needed to get started in a conventional business.

Be aware that you will face disappointment and discouragement along the way. You will be enthusiastic and excited about the financial independence which MLM offers and you will expect everyone you speak to, to feel the same way. Unfortunately, they won’t. Many people may accuse you of having gone crazy. They may laugh at you or crack jokes at your expense. They may even become angry. The anger is usually connected with the fear that you really might have something good and might become wealthy, while they remain in the same financial position, they are in right now. In order to reach your goals in Multi Level Marketing (or any other business), you must be willing to move on and move ahead, even if it means leaving some of your old friends behind.

THE OMNIPOTENT “YOU”

The biggest and most important factor that you bring to your MLM business is YOU- Your Personality, your knowledge of the company and the products plus your enthusiasm and desire to be a WINNER. All MLM companies encourage their distributors to purchase MOTIVATIONAL BOOKS AND TAPES. I highly recommend this not only for MLM people, but for anyone who wants to succeed in any business- or in life for that matter. When things do not go right, when the prospect you expected doesn’t join, when there are delays in orders etc., your mental attitude may become negative. “Feeding your mind” with positive books and tapes and associating with people who are supportive and “up”, will help you get back on the positive track, again.

MULTI LEVEL MARKETING is not for everyone. Before you commit yourself, do enough homework to decide if it’s for you. If you come to a positive conclusion on this point, get out your PROSPECT LIST, your GOAL SHEET, your books and tapes; add onto your enthusiasm and
GO FOR IT…!


“ ARISE, AWAKE AND STOP NOT, TILL THE GOAL IS REACHED ”
--Swami Vivekananda

ROLE OF PRODUCT IN MLM

The most COMMON MISTAKE that most MLM distributors often commit is underestimating the role of product in MLM. Most people land up thinking that the product sales can be done without and that sponsoring people alone can earn them better dividends.

The factual requirement is that PRODUCT must be moved. MLM is not a chain letter concept. You and your downline must tell people about the product line and why they should want to use these products for themselves and how by sponsoring enough people they too can earn a great deal of money. Due to the peculiarities of human nature, however, you usually have to sponsor fifteen or twenty people to find three or four good ones. The rest fade away with inertia within a short time unless you contact and motivate them constantly- and even then, a good percentage will still drop out.

Unfortunately, many people are jumping on the MLM bandwagon without the remotest idea of what they are getting involved in. just as in any business, you have to know how to play the game. There is a way to win and a way to lose. There is, however, no free lunch. People, who make it in multilevel, must put forth effort, energy and concentration to build their organization. The difference between MLM and conventional marketing techniques is that often in just a few years a successful downline will do most of the work for you and you can “retire”. Howzaaattt…..!!! Great! Isn’t it?

HOW TO START?

Once you decide that you are interested in MLM, there are several things you need to do. First, you must do some research on the company you are considering joining. There are thousands of MLM companies, if not lakhs and the number is growing by every passing quarter or so. Though the majority are honest and reliable and have excellent products, many of them will be out of business because of poor financing or inexperienced management. Unless you are among the three percent of the population who enjoy selling, you will want to represent a product line that will literally, sell itself.

FOLLOW THESE STEPS:

1. Ask yourself, if the product line is the one that you will use.

2. Find out if the company has good financial backing. This is a major factor and it is a major reason why MLM companies fail. Find out the name of the company bank and the organizations and associations it belongs to.

3. Also check the top management. What’s their background? How long have they been involved in MLM? How successful have they been? Much of this information is available through the MLM “grapevine”- other MLMers.

4. The company you want to join should be a progressive one. This is where the real ground floor opportunities exist. The company should make it easy for you to participate. Products should be shipped directly to each distributor so that you do not have to carry inventory except for yourself and your personal retail customers.
There should be a minimum of paper work- computers are omnipresent in this age of cyber world, and should be used to do all of your paper shuttling for you, and pay all commissions and bonuses directly to each distributor.

5. Carefully check the MARKETING PLAN. Generally, you want bonuses to be paid on, at least, four or more levels. Usually, the easier the Plan is to understand, the better it is. You also want to evaluate it to make sure that you don’t have to maintain impossible quotas in order to receive good bonus cheques.

6. Look at the company’s sales aids and literature. Successful, progressive companies represent themselves in print with the same image they want to project, in person.

7. The company should require little or no investment in order for you to get started. However, if you want to be successful, plan on buying a distributor kit and sales aid. Without these, you won’t have company and product knowledge or anything to show people whom you want to sponsor.

Finally, see if you can determine the philosophy that guides the company. How committed are they to the success of their distributors? The basis of MLM sales is many people moving small amounts of merchandise. If the company is not concerned about the “little” distributor, it is not the company for you.

Once you have chosen the company, stay there! One of the worst things new MLMers do is attempt to become distributors for several companies at the same time. Don’t fall into this trap of dissipating the primary focus of your concentration. Nor do you want to become part of the “MLM Club of the Month” by switching from company to company looking for more “greener grass”.

PROSPECTING & SPONSORING

Now, that you have joined the company of your choice, after reassuring yourself about the company’s stature and standard, the next thing you need to know is how and whom to approach/contact for sponsoring some distributors for your organization. Well! The process and method of doing exactly that is known as PROSPECTING. Here’s how to do it:

MAKE A PROSPECT LIST

This should include everyone you know, plus new people you come in contact with. You should be adding to the list constantly. Eventually, you will narrow it down, but right now, just write down names. This stimulates your mind to keep thinking of more and more people- many of whom will be suitable prospects. Your list should include family members, friends, co-workers, acquaintances, shopkeepers, people in the same business as you, people you meet at a party, your doctor, your mail person, car mechanic, people you buy from or sell to, the waitress/waiter at the restaurant where you have lunch- everyone. However, not every prospect will be a suitable candidate for you downline. The ones you actually want in your organization need to be enthusiastic with POSITIVE ATTITUDES. You want people who expect to work for their success- not those who will wait for success to come to them. You don’t necessarily want “sales people” types. The most important thing that anyone can bring to your organization is their desire to have more out of life and their belief that this opportunity is their opportunity.

You want people who are eager to learn about the company and the Marketing Plan, people who ask a lot of questions. You don’t want those who you have to convince and cajole to join. They won’t do any work and will drain your energy. When you sponsor people who are motivated and excited, help them as much as you can. You’ll also notice that these people will appreciate your attention. When you call to find out how they are doing, they know you are interested in them. The people, who are not going to make it in MLM, will let you know that you are nagging and bothering them with your phone calls and visits. It is a mistake to try to indiscriminately, sponsor everyone you know. You need only four or five solid people. That means you should sponsor people who will commit themselves to carry out the program. And, of course, they must teach their people to do exactly the same. Duplicating yourself will help your generations in the business, succeed, thereby, helping you accomplish your GOALS, as well.

MLM- THE CONCEPT

Up to now, we have been talking about everything that MLM is not.

What exactly, then, MLM is?

It starts with a manufacturer who has a product line that it wishes to market to consumers. The main reason new companies choose to use MLM is that it usually costs millions of dollars/rupees of marketing expense to introduce a new product. And even then, the results may be disappointing because the competition for consumer dollars/rupees is so great.

Compared to conventional advertising and promotion, it costs a small fraction to introduce a product line through MLM. This means that start up costs are considerably reduced, and more money can be allocated to research and development. As a result, MLM products are generally, of excellent quality.

The concept is simple. An MLM company chooses a nucleus of enthusiastic people in key areas across the country to learn about the product and the business opportunity it represents. The company, then, depends on these people to literally
“ SPREAD THE WORD ”. Of course, there has to be motivation for these original “Sponsors” to become disciples for the company and its product(s).

{The motivation is that it is a well known fact that the people who introduce an MLM company into an area, have a good chance of making a great deal of money- provided, of course, that the company is stable.}

The company provides you as an individual, an opportunity to build an organization (sometimes referred to as your “downline”) by sponsoring four or five committed people who will also “reproduce” themselves by sponsoring another four or five equally committed people. This continues for four, five, six and even seven “levels” in some companies. Sponsoring a person in your MLM organization means that you bring them into the organization as Distributors of the product. The key to making huge sums of money is that you collect commissions and bonuses for the products sold by everyone you bring into your organization plus the people they sponsor.

A little arithmetic will tell you that after five “levels” of four people each (as per basic plans), your organization, theoretically, can contain as many as 1,024 people at the fifth level itself, following the pattern of (4x4)- 16 people on the second level and (4x16)- 64 people on the third level etc.

If you feel like tossing this aside as being ridiculous or impossible- don’t! I have personally met people earning $ 50,000 to $ 100,000 a month (Yesss- I said MONTH) and even more! In many cases, they have been able to earn five figures monthly within one year of joining an MLM company. In INDIA, as well, I have, personally met people earning Crores of rupees from an MLM business. I don’t know of any other type of business that offers this potential. Do you? MLM seems to be the great economic leveler. Some of the biggest earners are unsophisticated, non-business people. In fact, some of them never finished High School. In India, I’ve seen completely uneducated (“angutha-chhaap”, as it is called in Hindi) people earning more than 2-3 Lakhs rupees a month. Most of them had little or no money to start their business when they began in Multi Level Marketing, even in the West. Believe me, friends, I have really seen lives changing overnight, thanks to the revolutionary and miraculously powerful business of MLM.

Where Do MLM Companies Pay the Distributors From?

The key to these earnings is the fact that MLM companies save the usual fifty or more percent of gross income that conventional firms continuously spend on marketing. This money is, therefore, available to pass on to Distributors in the form of commissions and bonuses. Very little or no advertising is done by the MLM companies, although individual distributors may advertise on their own for other distributors and/or retail customers. Distributor kits, sales aids and literature, product packing plus cost of traveling to the key areas for opening seminars and training programs are the major marketing expenses- and even these expenses are borne by the distributor network.

INFERENCE

THE BOTTOM-LINE OM MLM IS THAT IT WORKS. The concept is so simple that many intelligent people find it difficult to accept and wind up considering it a fraud or scam. However, one of the truths about MLM is that it is simple, but NOT EASY. Your network of contacts is the name of the game. MLM is a people business. MLMers call it “sharing” the product and the opportunity. Another very appropriate name for MLM is NETWORK MARKETING because it is through one’s own business and personal network of people that an organization is built. If you know people who believe in you or in the company you represent, and the products it sells, and they are ready to commit themselves to becoming distributors, you could be on your way to a fortune. The key is to be absolutely sure that they are committed to buying the product and finding other good people to sponsor- which is exactly what you must do.