Sunday, April 13, 2008

Role of Human Psychology In MLM



The amazing business of MLM is all about dealing with people. It’s about meeting people, interacting with people, learning from and teaching the people, convincing people, motivating people, reasoning with people, and above all, managing people to build, lead and expand a successful organization of MLM under your belt. This business is essentially about inspiring people to strive to materialize their dreams and ambitions with the help of the truly fruitful business opportunity that they are equipped with in the form of MLM. In a nutshell, this business is about human psychology and its intricacies.

Hence, one of the most important traits that are required to succeed in Multi Level Marketing is a practical understanding of the human psychology. In fact, it is indispensable if one is serious about making a career out of MLM and really making it big, and for part timers too, a little knack of understanding the way the human brain acts and reacts is a must for achieving the desired results in this immensely rewarding yet highly competitive business.

In order to understand, explore and learn about this fundamental phenomenon comprehensively, we, at Zillion 2nd Innings initiate a series of significant related topics, herewith, wherein the readers/users are welcome to post their comments/articles on the different aspects of the subject being analyzed i.e. the ROLE OF HUMAN PSYCHOLOGY IN MLM. The selected comments/articles would be published in this Blog together with the name of the author.

To start with, let us take a look at a very basic form of amusing yet highly educative comparison between a young boy and a young girl’s psychology, which often outwits a trained psychologist by its very practical nature. Go through the following pictorial analysis:

Now, go through the Girl’s mind:

The obvious conclusion that one can arrive at would be that there is a great deal of difference between how a young boy and a young girl’s mind react to each other. No two brains are similar. Hence, people often react differently to a given situation. They may agree with one point but be at loggerheads with the other. The very human nature is the basis of this profound study on human psychology. It’s not due to the difference in the two sexes, but due to the difference in the two minds that a boy’s actions and reactions are typically straightforward in contrast with that of a girl.

Hence, it’s important to understand the situational behavior of the people with different mindsets. Observe the following example carefully:


(Everybody, Somebody, Anybody, Nobody)

There was an important job to be done

and Everybody was asked to do it.

Everybody was sure Somebody would do it.

Anybody could have done it, but Nobody did it.

Somebody got angry about it, but it was Everybody’s job.

Everybody thought Anybody could do it, but

Nobody realized that Everybody would not do it.

It ended up that Everybody blamed Somebody

when actually Nobody asked Anybody.

Everybody has his/her own point of view and a different attitude towards things. It’s very human for people to love being in COMFORT and ease. In fact, that’s what everybody works hard for. Hence, shouldering responsibility and to lead by example is the trait of the rare breed. And ironically, that rare breed is the one that is most likely to view things with a positive attitude and, hence, most likely to succeed. Nobody likes to work hard yet everybody has to do exactly the same in order to achieve what he/she wants.

Hence, it is a very fundamental lesson that since people love comfort, you show them how to achieve the same with the least amount of effort. And that can be done not by WORKING HARD (they hate it) but by WORKING SMART with the help of the much tried and tested business of MLM.

Picture source:


  1. hi,
    you have a very beautiful and informative blog going on here,keep up the good work.


  2. Very interesting and informative article on a topic not often talked about in MLM. I found the differences between the sexes' thinking processes very interesting and well presented.

  3. Thanks, Ben and franklin,

    I look forward to your continued participation and patronage in this program to help those who sincerely want to benefit big time from the MLM concept/s that they are a distributor of, but are left in the lurch due to ignorance, improper support from the team and lack of proper understanding of their concepts.

    Thanks again and please, do post in your constructive comments on the posts in future too.

    Zillion 2nd Innings