THE ACHIEVEMENT PROCESS IN MLM - A SUMMARY

THE PROCESS OF ACHIEVEMENT IN MLM

Ok! So, today let’s summarize the Basic Achievement Process in the field of Network Marketing that we have learnt so far.

The Five Stages

The process of our achievements in life normally moves through the following stages: (1) Desires and Dreams (2) Goals (3) Planning (4) Belief; and (5) Action.

Desires and Dreams:

One of life’s greatest mysteries is, “Why do some people succeed while others do not?” Achievers possess a number of qualities, but perhaps the most important is that they are dreamers. Their desires in life are constantly manifested in their dreams. Nothing is achieved that isn’t first conceived as an idea – a dream in someone’s mind. We all have some dreams that we feel passionate about. Dreams are visions of the future. Achievers have dreams of life as it can be… a hope for a better future… something to anticipate… and then they do whatever it takes to make those dreams a reality. Their dreams evolve and crystallize as their desire becomes stronger.

Desire is the motivation and the necessary launching pad to accomplish any dream. Your desires cause you to dream; as you dream you develop mental pictures of life as you would like it to be. People’s dreams are often referred to as their “WHY” or “Purpose”. The “HOW” of achievement doesn’t matter without a strong “WHY”. Trying to build the Network Marketing business without an intense burning desire, a clear specific dream or “WHY”, would be like trying to drive a car with the parking brake on.

GOALS:

Your goals develop from your mental pictures. Goals are desires and dreams with a date put on achieving them. Through the repetitive thought process of desire, hazy dreams can become specific goals. Achievers are goal-setters. They regularly set and reset short and long-term goals, establish specific timetables for their accomplishment, write their goals down, keep them in front of them all the time (pictures, dates on mirrors, refrigerators etc.), regularly envision the accomplishment of their goals in their mind’s eye, etc.

PLANNING:

The first two stages, dreams and goals, are necessary prerequisites to stage three – Planning. To merely dream and have no plan is just wishful thinking; as I have mentioned in my earlier posts, as well. A goal cannot be concrete without a plan of action. Determining a course of action and establishing a timetable for achievement are essential ingredients in planning. People don’t fail because they plan to fail; they fail because they fail to plan. Experts say that most of us spend more time planning a vacation than we do planning our future. Planning is a vital step in achievement – no trip was ever taken without knowing where you want to go – that’s why goals precede planning. We have heard spiritual leaders say that prayerful requests should be requests for the methods, ideas, energy and skills to help ourselves, not requests for quick and easy tailor-made solutions.

1. Short –range goals:

(a) Exactly what do you want to be, do or have?

(b) How much will it cost?

(c) How soon do you want it?

(d) Whatever your immediate goals are, make them

tangible by:

• Touching them, driving them, seeing them, shopping for them.

• Getting pictures and putting them where you can see them.

2. Medium and long-range goals:

(a) Think BIG – Financial flexibility, career options,

freedom, and self-determined income.

(b) Why do you want this medium or long-range goal?

(c) How will it feel when you get there?

(d) Are you serious? How serious?

3. Don’t let anybody steal your dream!

BELIEF:

It has been said that “the most difficult part of succeeding is believing you can succeed.” If you don’t believe you can do something, you won’t give a committed effort. Belief is a catalyst: belief in yourself and belief in others. Dr. David Schwartz says in The Magic of Thinking Big, “Every human being wants success… Some of the most practical success-building wisdom is found in that Biblical quotation stating that faith can move mountains… you can move a mountain with belief. You can will success by believing you can succeed. Strong belief triggers the mind to figure ways and means and how-to. Believing you can succeed makes others place confidence in you… Belief in success is one of the basic, indispensable ingredients in successful people.”

In the words of Rich DeVos, President of the Amway Corporation, in his book Believe, “Those people whose aim is generally low generally hit what they shoot at – nothing. Life need not be lived that way. I believe that one of the most powerful forces after the things he wants from life… I can! It is a powerful sentence… the gap between what a man thinks he can achieve, and what is actually possible for him is very, very small. But first he must believe that he can.” Action never occurs until you believe you can do it. Believe and succeed.

ACTION:

All desires, dreams, goals, plans, prayers and belief may be lost without the fifth stage of the process of achievement – Action. Effort is progress. Every potential achiever has to answer the question - “Am I serious enough about my dreams and goals to take action?” consistent and persistent effort causes the results you desire. You have seen the plan of your MLM business opportunity that works, a plan that can enable you to accomplish your dreams and goals. You must decide… are you serious enough about your “Why” to take the necessary action? If you answer affirmatively, continue to read on. I’m going to supply you with information on the recommended action or the “How”.

Make some commitments

Nothing worthwhile in life is obtained without commitments!

A. Determine your time commitment and take action. Plans change, decisions don’t. Experience is the best teacher. Consistency is very important. Decide how many times a week you will Show the Plan and then follow through on that commitment consistently. Sporadic activity may undermine your success.

B. Use the education system available. Applied knowledge is power. The “System” consists of educational, motivational, and inspirational business support materials, services, meetings, and business conventions/seminars. Consult your upline for recommendations.

1. Learn from the experts on audio and video cassettes and CDs.

2. Read books to learn success principles and develop a Positive Mental Attitude.

3. Use the printed materials and supplies available, such as the Business Kit, marker board etc.

4. Attend seminars and business conventions on a regular basis. Associate and interact with and learn from successful people in the trade.

C. Use your own products and services. This does give you loads and loads of confidence on the products and services that you are selling and want your downlines or new prospects also to book, buy and sell. Commit to product loyalty, especially the core products.

D. Explore opportunities for merchandising.

To generate immediate income, strategize with your upline concerning products that can be easily sold to friends and family. (Here, I take it for granted that you would, obviously, be joining the Network Marketing business opportunity of a company that is reliable in terms of its Business Plan, product quality and management expertise and capabilities, as I have already illustrated in my earlier posts.)

"BILL GATES' SON-IN-LAW" - DIRECT MARKETING & ADVERTISEMENT POLICY

“Bill Gates’ Son-in-Law”

Father: “I want you to marry a girl of my choice.”

Son: “I will choose my own bride!”

Father: “But the girl is Bill Gates’ daughter.”

Son: “Well, in that case……… Ok.”

Next- Father approaches Bill Gates.

Father: “I have a husband for your daughter.”

Bill Gates: “But my daughter is too young to marry!”

Father: “But this young man is a Vice President of the World Bank.”

Bill Gates: “Ah, in that case……. Ok.”

Finally Father goes to see the President of the World Bank.

Father: “I have a young man to be recommended as a vice-president.”

President: “But I already have more vice-presidents than I need!”

Father: “But this young man is Bill Gates’ son-in-law.”

President: “Ah, in that case…….. Ok.”

This is how business is done!

Well, this is one of the most amusing jokes that I often use as an effective example of smartness in business while speaking in my Seminars/business meetings. A businessman, especially a Multi Level Marketing (MLM) Networker/Distributor has a very basic lesson to learn from this joke.

It’s very important for a businessman to understand the demand for various products in the market. What people want? What are their requirements? What’s in and what’s out? What’s the latest talk of the town? One has to keep abreast of the changing tastes and the changing lifestyles of the people, as well.

The next point to ponder over is how you can relate your product to these demands/requirements. In a nutshell, it’s all about dynamic, shrewd, innovative and smart way of marketing and advertising your product in the market. You would be able to sell your product like hot cakes without qualms, once you have mastered the art of innovative and aggressive marketing.

This joke also reminds me of a rather unorthodox doctrine often practiced and preached by one of my highly respected seniors in Direct Marketing – Mr. Satyajit Mukherji, who was the Senior Divisional Sales Manager at Eureka Forbes Ltd at Kolkata (then, Calcutta) in the year 1990, where I was selling ‘Euro Air’ Air Purifiers, door-to-door. And that is – THE THREE ‘C’s IN MARKETING – “CONVINCE, CONFUSE AND CORRUPT”, that can be used to one’s advantage while marketing a product to a customer, though not necessarily in that order always. And believe me; it works, like it worked fantastically for the Father in the joke.

LIVES & ACHIEVEMENTS OF GREAT PEOPLE - Indian, Bollywood Music, Queen of Playback - "LATA MANGESHKAR"

The lives and achievements of great people from various fields have been a very strong source of motivation the world over. Since the beginning of this blog, I’ve been writing about the various great people whose lives and achievements have left an indelible mark on the mindset of the success-seeker.

Today, I am writing a concise but potent piece of motivation appreciating and saluting the most inspiring life and peerless achievements of one such great icon of hard earned success, superior living and excellence. Hope you find it highly useful for yourself and your peers. Read on…

At 5, starts learning classical music from father. At 12, on the 8th day of her father’s death, acts and sings in a Marathi film to support the family. First film song at 13, which was never used. Records first Bollywood song at 18. Wins first Filmfare at 29. 11 years later, decides to stay away. To give others a chance! Wins the Padma Bhushan in 1969. In 1974, becomes first Indian to perform at London’s Royal Albert Hall. Who declare her voice the world’s “most perfect”. In the same year, enters Guinness Book of World Records. Wins the Dada Saheb Phalke Award in 1989. The Padma Vibhushan in 1999. And in 2001, the nation’s highest civilian honour, The Bharat Ratna. Latabai Mangeshkar. A voice that transcends genres. And generations. As she croons, a nation swoons. And when she weeps, so does a billion hearts.

If you haven’t read my earlier posts on Motivation about the lives and achievements of great people like Sir Charles Spencer Chaplin, Dr. APJ Abdul Kalam, Henry Ford, Alexander- the Great, Dr. Varghese Kurien and others, and would like to read them, now, Click Here .

"FREE WEB 2.0 INTERNET UPGRADE" - SPANKING NEW OPPORTUNITY

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This is going to change the entire Internet OVERNIGHT...They say !

Plus, they are giving away ONE MILLION DOLLARS to spread the word about it - and you can get a share for helping - NO COST!"

Check it out at:
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Let me know what you think or if you have any questions.

They say that this is one opportunity with the help of which one can make a fortune by taking advantage of what experts are calling the NEXT Google! Now, that really gets to one..

Well ! I suggest, you go to the website and check it out by yourself and make the most of the opportunity on
offer.

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Question: Is this real?

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You must have seen Banners like these going around spreading across the Internet, of late. This does seem to be a highly revolutionary, promising and fruitful opportunity that one can make use of the pay dirt. We wish you the Best of Luck!!! GO GET IT...

MOTIVATION ALONE IS NOT ENOUGH

When a person attends a motivational session or seminar, his performance, after the initial high, often falls back again to lower levels. Companies also wonder why many such efforts to motivate employees don’t work.

Some people confuse the effort itself with the goal and assume that motivation alone is enough.

The mother of a rather dull youngster was somewhat disturbed at his below par performance. She wanted to see him succeed, but wasn’t quite sure what could keep him interested and motivated. Finally, she decided to enroll him for a series of motivational sessions. As the sessions progressed, the fond mother explained, “Soon we’ll know what you will be happiest doing when you grow up.” “Oh Mother, I already know that,” the boy replied. “I want to keep attending these motivational sessions. I just love them.”

The means becomes an end in itself. We keep moving in circles. We travel to reach nowhere.

People do need motivation, but they need something more than that, something that can ensure tangible results.

When we are under the spell of motivation, we feel all fired up to perform. At that moment nothing seems impossible. But as reality sinks in, we become gloomy and start doubting our competence.

Motivation has effects similar to the energy boost one feels after consuming sugar. After sometime, the energy level dips back again. The problem lies with the undue expectations that we build without grasping reality.

We all build our dream castles in the air, but we forget to put foundations under them. Like gas balloons, we let our imaginations fly high. After a while, when the gas is exhausted, the balloon of our aspirations falls back to the hard ground of reality.

Our life is highly stressed due to increased pace and complexity. Illusive goals set under an external superfluous influence put us on a roller-coaster ride with sharp highs and lows.

Suppose a person has reached a considerably appreciable level in performance at a given point of time. He gets a shot of motivation and immediately starts feeling euphoric. He perceives that his performance has risen to a much higher level of a superlative degree.

However, he often realizes that no matter how hard he tries, there is no material change in his actual performance, because his success depends on the environment too, which may not always react favorably.

After sometime, this person starts feeling like a dwarf and his self-esteem falls. He becomes depressed and assumes that his performance has deteriorated to a level much lower than the actual one. Just as the system didn’t allow much increase in his performance level while he was in a euphoric state of mind, in the same manner, the system didn’t allow his performance level to go much below his average performance level. Gradually, he gets back to normalcy.

External motivation and force may not generate a performance level that is required for excellent results. For these reasons, people, who are forced into careers by parents or by circumstances, often turn out to be failures.

External motivation can work if the performance level needs to be raised for a short span of time. However, during this phase, if you set some goals that require a consistently high performance level over a long time horizon, you might face disappointment unless motivation gets transformed into inspiration.

Feelings and emotions can exist in the unrealistic world of imagination. Action happens only in reality.

People often confuse intent with action. They judge themselves with what they intend to do and others with what others do or achieve.

Motivation can be called effective not on the basis of what gets started, but on what gets finished.

The need for motivation arises only if a person doesn’t love what he is doing. This happens when a person is forced to achieve a goal he doesn’t identify with. A SELF-MOTIVATED person loves what he does. For this reason, excellent leaders and good marketers focus on fuelling the passions and desires of people instead of preaching them.

Motivation cannot work if people don’t feel a SENSE OF OWNERSHIP towards the goal.

There once lived two tribes whose enmity was legendary. While one tribe lived in the mountains, the other lived below in the valley. One day, the people from the mountains invaded the valley people and kidnapped one of their babies. The valley people sent some of their strongest men to track down the baby and to bring it home. These men didn’t know how to climb the steep slope of the mountain and had no knowledge exactly where the mountain people lived. Still, they kept trying for some days, but could not climb more than a few hundred feet. Disappointed and exhausted, one day they decided to return to their village. While they were packing for the return journey, suddenly they saw the mother of the baby coming down from the very mountain they had failed to climb. As the woman came closer, they could see the baby safely strapped to her back. They greeted the woman and one of them said, “We are very happy to see your baby. But we fail to understand how was it possible for you to climb this mountain which we, the strongest of men from the village, could not. Will you please, explain? The mother looked fondly at her baby and said in a low voice, “It wasn’t your baby.”

What we see here is the difference between internalized goals and superimposed goals. Most efforts by an organization to motivate its employees fail because they are not aligned to the dreams and aspirations of the employees.

Organizations view motivation like a sprinkling of holy water that is expected to cure the employees. Since many leaders and motivators fail to appeal to the emotions of employees, the employees don’t develop a belief in the organizational goals. The entire exercise goes waste.

Through this blog of mine, we are going to discuss various aspects of human behavior and psychology that affect the performance of the people not only in the field of Multi Level Marketing, but also in almost all the activities and situations in life, thus creating a platform for development of strategies based on a proper understanding of the human nature, including the negative side.

THE WHEELS OF THE WORLD

At 16, leaves family to work in machine shops. At 28, becomes an engineer. 5 years later, completes his first automobile, the Quadricycle. At 40, incorporates the Ford Motor Company. In 1908, introduces the legendary Model T. In 1913, introduces first moving assembly line. To meet increasing worldwide demand. By 1918, half of all cars in America are Model Ts. Makes Ford the world’s largest automobile manufacturer. In 1926, focuses on air transportation. Develops the Tri-Motor Airplane. In 1932, builds first V8 Ford car. And brings luxury to the common man. ●●● Henry Ford ●●● Innovator. Visionary. Philanthropist. Gives a generation its freedom. A nation, its economy. And the world, its wheels.